Marketing has many sub-disciplines, performance marketing is the umbrella term for digital marketing and advertising where you only pay when you get measurable results. We measure clicks, leads and sales. This allows you to quantify the effectiveness of your marketing work and to improve your return on investment (ROI). numero does Pay-Per-Click (PPC) advertising, Google Advertising, and Social Media Advertising. We also build websites - they're not pure performance marketing - a website is a vehicle for performance marketing because you have to send clicks somewhere! Performance marketing is trackable, you can control how much you are spending from your marketing budget and you can see exactly what results you are getting. All these enable data-driven marketing decisions. Trust us, your boss loves this.

How long is a piece of string? Only joking, we work with businesses who have revenues of between $2 million and $50 million. That's not to say we wouldn't work with you if you're larger or smaller. numero® gets chosen by businesses because our services are designed to support an in-house marketing team and a business who has a marketing budget that is aligned with approximately 10% of annual revenues. Small and micro businesses are better served by freelance marketing consultants. Fractional Chief Marketing Officers (CMOs) often choose to work with numero® because we are experienced, charge appropriately, and have a track record of success. Politely, if your marketing budget for a performance marketing (advertising spend plus salary or retainer fees) is less than $3,500 per month, we're not right for your needs. We do our best work in the $5k - $100k overall spend space.

We're so confident in our skills, that we guarantee that if you follow our recommendations, you'll never need to worry about where your next lead or sale is coming from. Many marketing agencies will tell you that results cannot be guaranteed due to the unpredictability of digital marketing outcomes like market conditions, competitors and consumer behaviour. numero works hard to only select clients who we know we can get results for. We take time to get to know your business, your recent track record and marketing effectiveness so that when we propose performance marketing services to you, we are confident we can get you results. Ask us to review your recent marketing performance and we'll tell you the truth.

As soon as our web developer submits your new website URL for indexing using a sitemap, your website is "Ranked on Google". Trouble is, it's probably ranked thousands of pages deep in search results. Good SEO results take a while, but not too long! Our cutting edge methods are designed to rank your website as fast as ethically possible, typically that's between 3-6 months compared to other agencies whose work takes 8-12 months to rank. Humans are lazy - we don't often search many pages to find a website, we trust the top few listings, videos, photos or AI generated results and take it as gospel that these are good results for our search. SEO (search engine optimisation) is needed to get your website into the top results. As a rule of thumb, the narrower your niche the easier it is to rank. An engineering business is very competitive to rank; but an engineering business expert in metal casting with offices in Palmerston North will rank in the top results much faster. Go try this search. When we design your custom website it will include keywords we recommend for all the main pages, the current search volumes and strategies to drive early ranking success. These strategies will include digital advertising, email marketing and social media marketing. Over time, generative search engine optimisation (GEO) will deliver ever-improved results so that you can reduce paid advertising (PPC) and still maintain your ranking. Ranking is an "always-on" marketing tactic. Nowadays you cannot stop monitoring and tweaking your website content or you risk losing your spot to competitors.

Don't do anything rash without thinking carefully about the consequences. Yes, we'd love to work with you. You need a good reason to change agency because you and they have invested a lot of time and energy working together - breaking up is hard to do. The #1 reason clients switch to working with numero agency for performance marketing is because you aren't getting good ROAS from your current agency. Three reasons to consider switching agency. 1 - Your business has changed and your future strategic needs aren't aligned with the agency's skills and track record. 2 - Ethics - if their business practices do not align with your ethical standards. 3 - Cultural misalignment such as the agency being slow or lethargic when you want to press ahead at speed. We make shifting to a new marketing agency easy. Just ask us and we'll share our onboarding process. We'll also take a look at your GA analytics and Google ads to see where your ROAS can be improved.

Successful advertising is more than just an image and a call to action. A raft of skills from creativity, communication, target audience understanding, visual design, copywriting, brand management and adaptability are needed. Yes, numero has all those skills in our team - and you get to use all of them. We can diagnose what the likely issues are with your current advertising set-up and discuss them with you. Our deep experience means we stay up to date with what works well and also the technology changes that Meta introduces which can mean that what worked in the past is no longer effective.

Paying for advertising to drive traffic to your new website is a good strategy to employ when you are starting off. But it's not the only answer to getting visitor traffic which leads to online sales. A new website needs to be optimised for search engines (SEO) and needs a proactive traffic strategy to get visitors. These two are mutually reinforcing. If you have a customer email list, that's also a great way to push your customers to visit your new website. numero can advise how to balance these marketing tactics to get good results in the short and medium term.

Numero's SEO audit contains five main elements starting with GBP audit, Local citations, Website optimisation, Online reviews, and Competitor analysis. The report provides actionable recommendations to enhance local search rankings for your business website and serves to attract more local customers. It's free, get in touch to organise your SEO audit.